Bonus 142: Nikola Ilchev – The present and future of eCommerce

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Welcome back to the Game of Money Podcast! That’s right — as you may have already guessed, the podcast is growing and evolving once again. We’re thrilled to launch a brand-new series of episodes in English, where we welcome international guests from the worlds of entrepreneurship, finance, global markets, and personal development! 

In this very first bonus episode of our new series, we’re joined by Nikola Ilchev, Ph.D. — Founder of the Balkan eCommerce Academy and a leading eCommerce expert. If you’re looking to level up your knowledge around eCommerce, digital marketing, and the art of organizing high-impact events and summits... you’re in the right place. Just hit play and keep listening!

Here’s a glimpse of what we dive into: 

  • Nikola’s journey so far in the eCommerce industry
  • His experience organizing his very first event
  • The key areas that helped scale his summits and increase profitability 
  • The vision behind founding the eCommerce Academy and how it has evolved 
  • His personal secret to attracting the right sponsors
  • What lies ahead for the Balkan eCommerce Summit
  • What the upcoming Balkan eCommerce Club will offer
  • How the world of eCommerce has changed since he first started out 
  • The strategic advice he gives to aspiring entrepreneurs 
  • Why he believes both customer acquisition and retention are critical 
  • What “playing the right game of money” means to him
  • What he would answer to his children if they asked: “What’s been your biggest professional success — and failure — so far?”
  • And... does he agree with the saying “Every business has a price to be sold”? 

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